Archive for September 28th, 2015
When you think about multimedia in business, think presentations. According to the Linux Knowledge Portal, a market research firm, 66 percent of the corporations in a recent survey reported using multimedia in presentations. Thankfully, multimedia is enlivening those ever-static flip charts and slides.
In addition, one of the newest uses of multimedia is something called disk-based advertising, and it’s not just for big companies. Virtually all presentation programs let you package presentations on disk to send to prospects and customers, who then place the disk in their floppy drives and watch your pitch.
Printed four-color brochures can easily exceed a dollar a copy. For the same amount, however, disk-based marketing lets you send much more information in a potentially more powerful medium. And disk-based fliers are still new enough to demand your prospect’s attention, especially considering the pounds of junk mail he gets every day. Studies also show that …