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December 2015
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Make Your Presentations Shine


When you think about multimedia in business, think presentations. According to Dataquest, a market research firm, 66 percent of the corporations in a recent survey reported using multimedia in presentations. Thankfully, multimedia is enlivening those ever-static flip charts and slides.

In addition, one of the newest uses of multimedia is something called disk-based advertising, and it’s not just for big companies. Virtually all presentation programs let you package presentations on disk to send to prospects and customers, who then place the disk in their floppy drives and watch your pitch.

Printed four-color brochures can easily exceed a dollar a copy. For the same amount, however, disk-based marketing lets you send much more information in a potentially more powerful medium. And disk-based fliers are still new enough to demand your prospect’s attention, especially considering the pounds of junk mail he gets every day. Studies also show that once your prospect boots …

Building A Brand Through Gaming

To familiarize youngsters with their brands and validate their credibility as an athletic label, companies such as Speedo, Tommy Hilfiger and Vans are teaming up with toy makers to produce co-branded products.

popularbrandsOutfitting dolls with their signature activewear and using their logos in video games are some of the ways activewear makers aim to attract youngsters.

More than anything, this three-dimensional marketing reaches youngsters in their element. That seemingly effortless pitch should appeal to fickle kids who are more likely than their elders to balk at big brands and aggressive advertising.

“Kids want to know what a brand means beyond its label,” said Peter Levine, executive creative director and head of strategic planning for Desgrippes Gobe & Associates, a marketing firm that has done extensive research in generational differences. “This completes the whole world of a brand. It’s modern.” Stephen A. Greyser, professor of consumer marketing at Harvard Business School

Considered An Exporting Business? You Should.


EVEN THOUGH MOST COMPANIES WOULD GLADLY WELcome a chance to sell seasonal goods year-round in new markets and diversity their services globally, actually selling in the next state–let alone a foreign country–is often too daunting. But business owners who haven’t considered exporting may be motivated once they read about the wide range of available resources in this article.

Take people like Brian Gauler, who delivers the names of contacts abroad and reports on sales potential in various foreign markets. Gauler works with the Center for International Trade Development at Oklahoma State University. He also operates Trade America, a home-based business that provides a dial-in computer bulletin board with information on sales and purchases of hundreds of goods and services by foreign customers, industry forecasts, and other data.

For instance, Gauler introduced Oklahoma’s former first lady, Shirley Bellmon, to the possibilities of esporting. Bellmon’s home-based doll-making company employs 29 people during …

Can Vitalsleep Successfully Take Care Of Snoring?

stcssWhen it comes to health, it is always better to prevent some complications than to treat them once they appear. The situation is the same even with snoring, that is more than just a funny sound, so it must be prevented. Even though Vitalsleep can successfully take care of this problem, here are some steps everyone should consider in order to avoid dealing with snoring.

The first step should be taking care of regular check-ups, especially for those who are a part of risky group, such as smokers, overweight people, and those who drink too much. The best way to make sure that the upcoming night will be peaceful is to have light meal before going to bed, preferably vegetarian menu. Even the sleeping conditions may be important. That is why everyone should try sleeping without a pillow, or using the anti-snoring pillow, in order to make sure that airway passages are not blocked. There are even many throat exercises designed to make the muscles stronger, so they should be practiced couple of times a day. In some situations, snoring cannot be stopped even with the healthiest lifestyle. In case the snoring is hereditary, one should look for the perfect anti-snoring device that brings along no side effects, such as Vitalsleep.

Is Anti-Snoring Surgery A Good Idea?

People who have problems with snoring usually go after many solutions, and if none of them works, the only thing to Read more »

Just How Useful Is Interactivity?

interactivity“Contests work because people want to feel masterful,” Godin says. “They want to feel like they are doing something right, and they like to daydream about winning. Those two things put together get people to fill out the Publisher’s Clearinghouse Sweepstakes; they get people to play sweepstakes online. Most games crash computers or require too much bandwidth, but e-mail contests take only about a minute a day to play.”

Yoyodyne has designed over 100 different games or contests for clients such as MCI, American Express, Fox TV, and Rolling Stone. In addition to specific e-mail based games, Yoyodyne has also developed multi-sponsor sweepstakes such as Get Rich Click. Unlike the money-up-front set-up with banner ads, Get Rich Click sponsors only pay for the visitors who actually come to their sites, at a rate of 50 cents each. Yoyodyne typically charges about $20,000 for sweepstakes sponsorships to $200,000 a year

RAID 10 Recovery Is Different From Other Levels

rrlThe levels of RAID are all different from one another. This is because of different methods and strategies used in the RAID levels. These levels are distinct in terms of the patterns of data storage and ease in controlling the situations of data loss. RAID 10 recovery is included in the complex recovery methods of data loss. The lower levels of RAID disks are the simple levels. On the other hand, the higher levels of RAID are the complex levels that involve difficult categories and steps of RAID.

Depending upon the levels of RAID disks, the recovery methods are selected. RAID 10 recovery includes so many steps and procedures. People can choose the multiple levels of configuring RAID systems. The system is made with several disks and when problems occur in the functionality and working of drives, it results in data loss problems. When the disks are failed, the whole system can be copped up according to the replacement of troubled disk. The replacement of corrupted and damaged disk is done so that the troubled disk can be rebuilt to get the lost data back in the drive. The RAID 10 recovery methods include same easy and simple steps and procedures.

Taking Care Of RAID Drives

When it comes to RAID, various disks are supposed Read more »

Great Ideas Come From Everywhere


The factory of the information age is the human mind. Yet the average person uses less than one-tenth of one percent of his brain power. “We now know that breakthrough ideas come from the integration of logic and imagination–the merging of left brain (analytical, convergent) and right brain (creative, divergent) thinking,” says Chic Thompson, author of What a Great Idea! (Harper Collins). “We can transform our minds into idea-generating powerhouses if we learn to operate them a peak efficiency.” Innate convergent thinkers often find that their linear approach is too limiting. They get stuck on the root of an idea and find it difficult to branch out. Naturally divergent thinkers pop out plenty of ideas but find it difficult to backtrack, focus, and bring a single concept to full development. By gaining a better understanding of how the mind works and using techniques that stimulate your creative and problem-solving abilities,

Skip The Lawyer When Contracts Are Needed


You don’t have to be a personal liability Attorney to see the benefits of writing contracts, nor do you have to hire one to create any number of them. A little common sense goes a long way, and a good contract does a lot more than just cover your butt should you end up in court some day. Written correctly, a contrast can establish a reassuring air of professionalism, weed out insincere clients, organize your duties, speed up your pay, help you get insurance, nip disputes before they arise, make mutual obligations clear (and therefore help establish a better working relationship), and–when all else falls apart–cover your butt.

Karen Koostra, a pet sitter from Washington, D.C., obtained liability insurance by creating a contract before she started Pet-cetera three years ago. “Basically, I just sat down with a couple of neighbors who were lawyers but not licensed in this city, and …

Foods To Be Avoided When You Have A Panic Disorder

ftbaapdHealthy diet means not only eating healthy food, but also avoiding certain foods. For instance, caffeine does not affect the body well if you are struggling with anxiety or panic disorder. Try to drink teas as home remedies for panic attacks. Chamomile tea or lemon balm tea will be better than coffee. Many patients who suffer from panic disorder say that coffee has been affecting them negatively. Also, it is good to reduce meat and dairy products as well. Instead of drinking milk, try to take almond milk or rice milk.

Avoid taking sweets because sugar is not very good for your health. Replace the sugar with honey. Instead of eating animal fat, include more olive oil and nuts in your diet. Alcohol is forbidden for people who suffer from anxiety or panic. It may cause really bad consequences on brain. And we know that the brain should be kept …

Focus Groups Can Turn The Tide Of A Nasty Slide


MY OPENING REMARKS ON SATURDAY MORNING, February 20, 2015, to a small group of business professionals were straight and to the point: “Boulevard Printers in Huntington Beach, California, owned by our host Jim Cavener, is on the brink of failure after only four months in business. As Jim’s public relations consultant, I’m here to moderate the group. You’ve been invited here to help find potential new markets for his printing business and hopefully save him from impending disaster. Are you ready to take on the assignment?”

Sound like a new job for the Mission Impossible team? It wasn’t. Cavener had opened his home to a focus group. Those attending included a CPA, a marketing professional, a financial planner, and a retired printer–people who could provide valuable insight based on their experience and skills.

I began by asking Cavener a series of questions to give the participants some background information about …